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About Us

Sustainable Accounting & Bookkeeping is a Dubai based registered accounting firm that provides cost effective value added solutions to meet all your business needs under one roof. We follow highest level of professional ethics and quality in our services.

We have a fast-growing team of qualified & dedicated professionals who possess effective and innovative commercial approach to meet today's highly challenging business environment. Our services include: Accountancy and bookkeeping, VAT services, Business Advisory Services, and Part time CFO Service etc. Further, Sustainable Accounting & Bookkeeping has strategic alliance with 'Salman Mohiuddin & Co., Chartered Accountants' based in Lahore, Pakistan.

Sustainable Accounting & Bookkeeing has Strategic Alliance with 'Salman Mohiuddin & Co., Chartered Accountants', Pakistan.

Why not discover what a partnership with ‘Sustainable Accounting’ can do for your business?

Of the fraction of the cost of hiring full-time finance staff, you'll have access to the expertise of an entire team of finance professionals, all focused on helping you reduce costs, improve efficiency and achieve your goals sooner.

Our Team

Muhammad Farooq Khan, ACA, FCCAA

Director Assurance Services


Farooq   is an associate member of the Institute of Chartered Accountants of Pakistan (ICAP) and a Fellow member of the Association of Chartered Certified Accountants.

Farooq has an in depth knowledge and hands on experience in conducting Internal Audit Outsourcing, Internal Audit Co-sourcing, Business Process Review, Contractual Compliance Review, Regulatory Compliance Review, Sales Accounting Support, Cost Review of Fixed Assets, Preparation of Accounting Manual, Policies & Procedures Manual, Compilation, Engagements to ensure compliance with local laws and International Financial Reporting Standards, External Audit & Interim Review of Financial Statements.


He is KPMG alumni and worked in Pakistan and Middle East.

Salman Mohi Ud Din, ACA

Director Accounting Services


Salman has 15 years of diversified experience in the fields of audit & assurance, corporate finance and business advisory. His career path is unique as after spending 7 years each in practice as well as industry he decided to go back to practice as a career choice as identified possess strong entrepreneur skills and development of special interest in strategy and advisory related matters.

Salman is an Associate Member of the ‘Institute of Chartered Accountants of Pakistan’ and also recently completed his Global MBA from one of the world’s elite business school ‘Alliance Manchester Business School’.

Salman has worked for seven years for KPMG and Deloitte in Pakistan and the Middle East as well in different industries and in different roles. Industry served includes telecommunication, gas, construction, manufacturing, services, financial institutions, real estate organizations etc both local as well multinationals.

View All Team Member

Core Values

1. Socially Responsible

Keep contributing for the society’s well being because social contribution and sustainability are features that appeal to a whole new class of customers for any solution.

2. Honesty & Integrity

Constantly striving to uphold the highest professional standards, providing value added professional services while maintaining independence.

3. Client Oriented

Designing services to meet our clients’ needs, providing services to add value, making ourselves available to listen to our clients

4. Innovation

Embracing technology, Promoting best practices, constantly improving service quality standards

5. People First

Respecting the individual, Nurturing relationships with our employees and clients

Mission Statement

To help and assist small and medium enterprises (SME’s) by providing broad and coordinated range of excellent, timely, value for money services that enables them to make best business decisions, where possible assist them to elevate their game to next level.

Our Vision

Become organization of choice over the span of 10 years in the regions we operate by providing quality services and at the same time helping clients to follow their cost leadership strategy. As we assist our clients by allowing them to focus on their core business by taking over non productive work but essential work. This is achieved by managing their book keeping, accounting and tax, assisting in audits, assisting in preparing business plans, budgets, forecasts and business strategies. 

Our practice would be aligned with the United Nation’s ‘17 Sustainable Development Goals (SDGs)’-2030 wherever relevant for our profession. These goals are setup to help businesses face up to several key challenges in year ahead like, managing reputational risk, responding to megatrends like globalization and digitization, and meeting investor demand for greater reporting transparency. 

As stated by IFAC 

“The specific professional skills of accountants – including in governance, risk management and control business analysis, and decision support, which involves measuring, reporting and providing assurance on financial and nonfinancial data – will becomes increasingly in demand as the SDGs gain traction.” 

The 2030 Agenda for Sustainable Development – A Snapshot of the Accountancy Profession’s Contribution 

“Your key service provider and partner in sustainable business success